Customers now take photos of everything at any moment of the day. This new trend is influencing how restaurants and hotels design their spaces. So, if you want to make your hotel more ‘instagrammable,’ as is the prevalent buzzword, and integrate a proven Instagram strategy for hotels, read on and follow our handy tips.
For more than half of millennials, the most important current demographic group, Instagram is their first point-of-reference when picking holiday destinations. With this in mind, it is clear that having beautiful pictures of your hotel online will help ensure that the number of customers coming through your doors will increase.
The hotelier’s advantage: Hospitality is made for Instagram
The hospitality industry benefits enormously as it is perfect for a photo-based social media network. Especially when on vacation, people love to snap beautiful photos to share with their friends and family. These snaps, in turn, advertise your hotel and the wonderful experiences that they and others are having while staying with you, and give all-important validation that your guests made a great vacation hotel choice.
When used in an optimized manner, Instagram is an affordable and effective way to create awareness and build a community. Moreover, it’s free!
With its sky-high engagement rates and millennial user base, it is unrivalled as a platform to guarantee that your hotel will be fresh in their minds. Studies have proven that millennials are proven to be loyal to the brands they have grown to know and love through social media. Furthermore, they often prefer to pay more for an Instagrammable hotel rather than a cheaper alternative.
5 hotels that leverage Instagram in a smart, successful way
1. @SANTORINI_GREECE (ASTARTE SUITES HOTEL)
This majestic hotel uses their naturally beautiful location for perfect photo opportunities.
They are able to show off their services and tempting dining experiences such as brunch and champagne.
2. @LIVEZOKU (ZOKU AMSTERDAM)
This account boasts high-quality professional photos and showcases guests enjoying a relaxing time in an intimate, inviting setting.
3. @UXUA (UXUA CASA HOTEL & SPA)
This hotel intelligently includes the local community, village and nearby surroundings in their Instagram photos.
4. @ACEHOTEL (ACE HOTEL)
An excellent example of a hotel that shares photos with themes of art and culture.
5. @SOCIETYHOTEL (THE SOCIETY HOTEL)
This hotel shares insights, tips and guides to the neighborhood and promotes local experiences.
While these hotels are clearly very different in appearance, they have all pursued a conscious initiative to integrate an instagrammable drive.
Crucially, your hotel itself must have its own easy-to-locate Instagram presence. For instance, a memorable, straightforward user handle is essential. Additionally, your own unique hashtag can also help, as well as encouraging guests to include it when uploading posts by promoting the hashtag itself (you can do this by including it on your own branding, as an example). These steps also makes it easier for guests and potential clients to follow you too, as well as comment on and like your posts, and find all-important information like your website as quickly as possible.
No comments:
Post a Comment